in Business Ranking
Guaranteeing the power of independent entrepreneurs to compete with the largest chains is one of the main
tasks of the Eurocash Group. Those manufacturers
who take into account the possibilities of local stores
play a huge role in the whole process. For such suppliers, Eurocash together with the Polish Chamber of Commerce has initiated the Equality in Business Ranking,
in which the producers positively influencing the competitiveness of small-format stores are appreciated.
The ranking is not only to distinguish good practices among suppliers, but above all to promote them among Polish entrepreneurs and people who care about supplying stores.
Price factor is calculated based upon the ratio of average prices in supermarkets and discounters to small-format channel. The average prices were calculated for products that appear in both channels and were weighted with the sales volume in the entire market. The higher the final ratio is, the higher the final score. The total index was weighed with the value of these products for the entire market.
The number of points and the ranking standing in this category is calculated based on the difference in numeric distribution level of producer’s products across small format, supermarkets and discounters. The indicator illustrates whether the producer’s products are reaching small or large format market (excluding hypermarkets). The smaller the share of the large format market, the better the final score. Own brands are excluded from this calculation.
The growth contribution indicator determines which producers are realising their sales growth through growth in the small-format market. It is calculated by subtracting the dynamics (of last 12 months preceding the preparation of the report in relation to analogous period a year earlier) in the small-format market from the dynamic sin supermarkets and discounters. The higher the result, the higher the final score.
Points awarded in this category are calculated as a ratio of producer’s small-format marketshare to supermarkets and discounters marketshare. The higher the ratio, the higher the score. Own brands are excluded from this calculation.
Dedicated products (SKU)
This indicator determines wether producers offer dedicated products which are only available in supermarkets and discounters (excl. own brands). It is calculated as value share between products dedicated exclusively for supermarkets and discounters in the overall sales. The higher the share, the lower the score.
Wyliczenia w oparciu o posiadane dane Nielsena. Dane za 12 ostatnich miesięcy poprzedzających przygotowanie raportu do analogicznego okresu rok wcześniej w Dyskontach i Supermarketach oraz w Small Format (obejmującym sklepy spożywcze, sklepy winno-cukiernicze i kioski); dla faktów: cena za sztukę, numeryczna dystrybucja sprzedaży, udziały sprzedaży wartościowej w kategorii, kontrybucja kanału do wzrostu sprzedaży wartościowej producenta, udziały sprzedaży wartościowej w kategorii i asortymencie producenta.
Soki i napoje niegazowane
Majonezy i dressingi
Masła i margaryny
Serki słodkie i homogenizowane
Juice & nectar