Category development


Eurocash supports the development of product sales, which are crucial in building the competitiveness of the Group's business partners. It dynamically invests in categories such as alcohol - by supporting the sale of wines, beers and strong drinks through modern shelf management models. Entrepreneurs also receive access to a wide range of private labels and high-quality ready-to-eat meals.

Faktoria Win – easier selection of wine

Faktoria Win is an innovative format of wine shelf management, which can be found in stores throughout Poland. The section was created to help customers to decide when buying wine and to change the entire process into a pleasure.
As a trusted seller, Eurocash personally reaches the producers and knows how all the offered wines taste. In every shop with a shelf marked with the Faktoria Win logo you can quickly and easily find wines divided into five categories:
for a gift
for a date
with a meal
for relaxation
with friends
The experts of Faktoria Win, their knowledge and competences allow you to provide Polish customers with excellent quality wine for every pocket and every opportunity. The concept was already awarded by experts in 2015, when
Faktoria Win won the Golden Award in the Effie Awards competition - the jury appreciated how the new wine sales model responds to the needs of consumers, thus strengthening the brand image.

Promote sales with the innovative format Czas na Whisky

Czas na Whisky is a concept supporting the sale of whiskey in small-format stores, which has been implemented
in nearly 8,000 locations throughout Poland. The project gives shop owners attractive solutions in the field of
category management, which respond to the higher consumption of this drink in Poland.

Thanks to the experience of Eurocash Alkohole, a carefully selected assortment goes to store shelves - confirming
that small format stores can offer a wide range of whiskeys at an affordable price.

  • a wide range of products at good prices
  • attractive visual identification that allows you to highlight products,
  • promotion of products within categories.

The Eurocash Group offers
competitive private labels

A carefully expanded range of own brands
complements the Group's offer of products
of good quality available at the best prices,
as well as competitive products from the
premium segment.

Learn more